Tools & Resources

The FrameWorks Perspective: Strategic Frame Analysis

Training & Strategy

February 10, 2009 | Download Document

From the article: "Recognizing that there is more than one way to tell a story, strategic frame analysis taps into decades of research on how people think and communicate.  The result is an empirically-driven communications process that makes academic research understandable, interesting, and usable to help people solve social problems."